Shop Signage – Are you getting your message across?


Have you seen your shop sign lately, looking a bit tired? Maybe its time for a change.

A new shop sign can be one of the first and easiest steps to re-branding and giving your premises a face lift.

In most cases a new shop sign will require planning consent from the local authority. The main issue to consider when considering a new sign are, colour, size location and luminance.

Most local authorities will have produced a guidance document laying out their preferences of colours and type of signage. For example, for internally illuminated shop front signs or, fascia signs most local authorities will require that only part of the fascia is illuminated, this could be the letters themselves or the logo, but not the whole face. There will also be a limit on the amount of illumination, this will be measured in Candelas or Lux per msq.

The location can also be a major factor, to the acceptable size and position of a sign. Currently YOOP are proposing an illuminated shop sign consisting of individually letter of up to 1.8m in height to an industrial type building located next to a major dual carriageway which would regarded as acceptable in this context. On the other hand an illuminated sign to a high street bank branch in a conservation area in Kensington & Chelsea, opposite a Royal Park had to meet strict criteria, the overall size, luminance levels and hours of use, by working closely with the planners the application for a new sign was approved and the sign installed. In some cases such as listed building the proposed signage has to be sensitive to the building, this can mean the sign has to be externally illuminated with spot or trough lighting.

Another important aspect to consider is obtaining Landlords consent. If you are not the freeholder of the property, in most cases you will be required to obtain consent from the Landlord.

At YOOP we can deal with all these matters for you from design, to landlords consent to planning applications and working with the suppliers.

YOOP work closely with a number of signage manufacturers such as the team at SSW Signs in Park Royal who are highly experienced in the supply and installation of all types of signage systems .



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